Tool

Lead priority score

Check what you already know about the lead and the score says where it lands in the queue. The weights are a starting point of ours, not a truth: the point is to argue with them using your own closed deals and keep the ones that explain your funnel.

Check what you know about the lead. It is a starting point to adjust with your own data.

Explained clearly what they need (+2)Defined timeline of less than three months (+3)Fits the customer profile we serve (+1)Gave a budget range or payment method (+2)Asked for a meeting, a visit or a proposal (+3)Already knows the company or the product (+1)

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This object is the interactive half of an article: How to qualify leads on WhatsApp and unify the conversation across all your channels

Lead priority score

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The playbook already exists. We multiply it.