Tool

App or API?

Four questions about how you work: how many people answer, how much repeats, what you need to connect and what you want to measure. The output says whether the app is enough or whether it is time to move to the API, which is a move worth making when there is a reason.

Four questions about your operation.

How many people answer in your team?
How many of the inquiries repeat?
Do you need to connect WhatsApp to another system (CRM, orders, calendar)?
Do you want to measure response and resolution times?

Answer all 4 questions to see the result (0 of 4).

This object is the interactive half of an article: WhatsApp Business app vs API: when to switch to the API and how it's done

The playbook already exists. We multiply it.