Tool
Your channel bill, split in two
First what the channel produces for you, and only then what it costs. The bill splits in two: the part that ends in a sale, expressed as a share of the revenue it produces, and the part that does not. That second half is the one worth looking at when the channel gets more expensive.
Your channel bill, split in two
The half that sells
2,280 conversations
USD 182
is what the channel charges you for that half
and it generates USD 41,040
which is 0.44% of what those conversations bring in
The half that answers
3,720 conversations
USD 298
is what the channel charges you for that half
and it generates no sales at all
which is 62% of your bill, recovered nowhere
The whole bill
USD 480 a month
Your setup
The only decision
The channel charges both the same, USD 0.08 per conversation. That is why the bill cannot be judged whole: one half is the cheapest investment you have and the other is pure expense.
Move the lever above and watch what happens when support comes in through the web or by email. The question this opens is not how much you automate, it is which conversation deserves this channel.
Every number here is yours. The price per conversation is the one on your bill, not a rate of ours.
This object is the interactive half of an article: When the channel gets more expensive, the question stops being how much you automate