---
title: "What your WhatsApp channel costs | StudioChat"
description: "Your channel bill split in two: the half that produces sales and the half that does not, with the average ticket put above the arithmetic."
url: https://studiochat.io/what-your-channel-costs
locale: en
translations: { es: https://studiochat.io/lo-que-cuesta-tu-canal.md, pt: https://studiochat.io/o-que-custa-seu-canal.md }
site: https://studiochat.io
---

Tool

# Your channel bill, split in two

First what the channel produces for you, and only then what it costs. The bill splits in two: the part that ends in a sale, expressed as a share of the revenue it produces, and the part that does not. That second half is the one worth looking at when the channel gets more expensive.

Your channel bill, split in two

The half that sells

2,280 conversations

USD 182

is what the channel charges you for that half

and it generates **USD 41,040**

which is 0.44% of what those conversations bring in

The half that answers

3,720 conversations

USD 298

and it generates no sales at all

which is 62% of your bill, recovered nowhere

The whole bill

USD 480 a month

Your setup

Conversations a month: 6,000

How many are support: 62%

Price per conversation: USD 0.08

Sales closed per 100 sales conversations: 9

Average order value: USD 200

The only decision

Support you take off the paid channel: 0%

The channel charges both the same, USD 0.08 per conversation. That is why the bill cannot be judged whole: one half is the cheapest investment you have and the other is pure expense.

Move the lever above and watch what happens when support comes in through the web or by email. The question this opens is not how much you automate, it is which conversation deserves this channel.

Every number here is yours. The price per conversation is the one on your bill, not a rate of ours.

This object is the interactive half of an article: [When the channel gets more expensive, the question stops being how much you automate](/blog/cuando-el-canal-sube-de-precio)

## The playbook already exists. We multiply it.

[Talk to us now](https://cal.com/studiochat)

[Book a demo](https://cal.com/studiochat) [Or write to hey@studiochat.io](mailto:hey@studiochat.io)