From chaos to Sales Machine
How Latin America's leading EdTech platform turned their WhatsApp channel into an automated sales powerhouse with StudioChat.
A branch system that couldn't scale
Coderhouse had a complex decision-tree chatbot that was impossible to maintain. Every new course, price change, or promotion meant hours of manual updates across hundreds of branches. Worse, leadership had zero visibility into what customers were asking.
Impossible to maintain
200+ courses, 20+ countries, constant price updates. The branch system couldn't keep up.
Zero visibility
Leadership had no insight into customer questions, trending courses, or conversion blockers.
Lost sales opportunities
Rigid flows couldn't adapt to individual needs. Potential students dropped off frustrated.
An AI Sales Assistant that actually sells
StudioChat built a custom AI assistant deployed across Coderhouse's entire website via WhatsApp. Its mission: understand each prospect's needs and guide them to the perfect course.
Intelligent Course Matching
Scenarios that guide users based on their goals. 'I want to improve my business skills' triggers personalized career path recommendations.
Multi-Country Pricing
Real-time pricing by country. Automatically shows the right currency and local payment options for Argentina, Mexico, Colombia, Spain, and 15+ more.
Direct Enrollment Links
When the assistant convinces a prospect, it provides direct enrollment links. No friction, no hand-offs.
Payment Support
Complete knowledge base for payments: methods, installment plans, country-specific rules. Resolves payment questions instantly.
Spam Detection
Built-in spam filtering keeps the team focused on real prospects while the assistant handles the noise.
Student Support
Beyond sales, the assistant also handles existing student inquiries, contributing to the 80%+ deflection rate.
A true sales machine
The numbers speak for themselves. StudioChat transformed Coderhouse's WhatsApp channel from a support burden into their most efficient sales channel.
Automated Sales
Hundreds of course enrollments per month, completely automated from first contact to payment link.
Conversation Volume
Handling massive daily volume across all countries and time zones without human intervention.
Deflection Rate
The vast majority of inquiries are resolved without human escalation, including both sales and support.
Executive Visibility
Real-time dashboards showing most searched courses, frequent questions, and conversion patterns.
Proactive Alerts
Automatic detection and alerts when payment platform issues occur, enabling rapid response.
Global Reach
One assistant serving all of Latin America, the USA, and select European markets in multiple languages.
"We went from a rigid branch system that was a nightmare to maintain to an intelligent sales assistant that actually understands our leads. It's not just answering questions—it's closing deals. The visibility it gives us into what our prospects are asking for is invaluable for product decisions."
From first message to enrollment
Prospect reaches out via WhatsApp
From any page on Coderhouse's website, visitors can click the WhatsApp bubble to start a conversation.
AI understands their needs
Through natural conversation, the assistant identifies goals, experience level, and constraints (budget, time, location).
Personalized recommendations
Based on the conversation, the assistant recommends specific courses or career paths with clear explanations of why.
Handles objections & questions
Payment options, course content, career outcomes—the assistant has answers trained from Coderhouse's knowledge base.
Provides enrollment link
When ready, the prospect receives a direct link to enroll with the correct country-specific pricing.
Knowledge & Capabilities
Ready to transform your sales channel?
Let's discuss how StudioChat can turn your support channel into a sales machine.
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