From hundreds of inquiries to leads ready to close
How Mudafy turned a flood of WhatsApp inquiries into a stream of qualified leads — and gave its agents back the hours they spent chasing contacts who were never going to buy.
Hundreds of inquiries, lots of noise in the leads
Mudafy receives hundreds of WhatsApp inquiries every month about its property catalog. The problem wasn't a lack of demand — it was the noise: tons of unqualified leads come in, and agents spent hours filtering them by hand.
Wasted human time
Agents manually qualified every inquiry, losing hours on warm and cold leads that would never convert.
No consistent filter
Qualification depended on the person and the moment. Good leads went cold waiting, and bad ones consumed the same attention.
Out-of-hours responses
Inquiries came in at all hours. Without someone available 24/7, prospects with real intent were lost before the first contact.
The AI assistant that qualifies before the team picks up the phone
StudioChat built an AI assistant that follows Mudafy's sales strategy in every WhatsApp conversation: it gets to know the prospect, presents the projects, and decides whether there's a real fit before involving a human.
Mudafy sales strategy
The assistant follows Mudafy's commercial playbook step by step: it probes, presents projects, and detects fit — always in the brand's voice.
Gets to know the prospect
Asks the right questions to understand each lead's need, budget, area, and buying timeline.
Presents the projects
Talks through the catalog and the relevant projects based on what each person is looking for, without rigid scripts.
Classifies by temperature
Separates hot, warm, and cold leads so commercial energy goes only where there's real intent.
Logs into the CRM
When there's a fit, she logs the qualified lead into Mudafy's internal CRM with full conversation context.
Hands off to the agent
Passes the hot lead to a human agent ready to close, without losing any of the journey.
Want your agents selling instead of filtering?
Let's talk about how StudioChat can qualify your leads 24/7 and hand off only the ones that matter.
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