Questions from students and leads, at every hour. Today an assistant answers them — and sells too.
How Latin America's leading EdTech platform opened a WhatsApp sales channel that didn't exist before, and now runs pre-sales, student self-service, and staff support on StudioChat.
A branch system that couldn't scale
Coderhouse had a complex decision-tree chatbot that was impossible to maintain. Every new course, price change, or promotion meant hours of manual updates across hundreds of branches. Worse, leadership had zero visibility into what customers were asking.
Impossible to maintain
200+ courses, 20+ countries, constant price updates. The branch system couldn't keep up.
Zero visibility
Leadership had no insight into customer questions, trending courses, or conversion blockers.
Lost sales opportunities
Rigid flows couldn't adapt to individual needs. Potential leads dropped off frustrated.
An AI Sales Assistant that actually sells
StudioChat built a custom AI assistant deployed across Coderhouse's entire website via WhatsApp. Its mission: understand each prospect's needs and guide them to the perfect course.
Intelligent Course Matching
Scenarios that guide users based on their goals. 'I want to improve my business skills' triggers personalized career path recommendations.
Multi-Country Pricing
Real-time pricing by country. Automatically shows the right currency and local payment options for Argentina, Mexico, Colombia, Spain, and 15+ more.
Direct Enrollment Links
When the assistant convinces a prospect, it provides direct enrollment links. No friction, no hand-offs.
Payment Support
Complete knowledge base for payments: methods, installment plans, country-specific rules. Resolves payment questions instantly.
Spam Detection
Built-in spam filtering keeps the team focused on real prospects while the assistant handles the noise.
Student Support
Beyond sales, the assistant also handles existing student inquiries, contributing to the 80%+ deflection rate.
An edtech's entire conversational stack, in one place.
What started as a sales channel now covers three distinct fronts — pre-sales, student self-service, and staff support — each trained on the judgment of the team that already handled it.
Pre-sales — bot "Sofía"
A fully self-managed WhatsApp sales channel that didn't exist before.
- 100% of conversations answered instantly
- 5% conversion over the last 30 days (vs. ~3% historical)
- 80%+ autonomous resolution
- ~85% CSAT
Student self-service
Course changes, commission changes, Zoom links, and login — resolved without a human.
- >50% deflection
- 630 commission changes in 30 days
- 2,500+ since launch
Staff support
Tutors and teachers resolve grading and payout questions through the same channel.
- Channel just activated
- 30+ refunds and credits already processed
A true sales machine
The numbers speak for themselves. StudioChat transformed Coderhouse's WhatsApp channel from a support burden into their most efficient sales channel.
Inquiry-to-sale conversion
On the WhatsApp channel, conversion rose from a ~3% historical average to 5% over the last 30 days.
Instant attention
No inquiry waits in a queue, regardless of the hour or the country.
Deflection Rate
The vast majority of inquiries are resolved without human escalation, including both sales and support.
Executive Visibility
Real-time dashboards showing most searched courses, frequent questions, and conversion patterns.
Proactive Alerts
Automatic detection and alerts when payment platform issues occur, enabling rapid response.
Global Reach
One assistant serving all of Latin America, the USA, and select European markets in multiple languages.
"We went from a rigid branch system that was a nightmare to maintain to an intelligent sales assistant that actually understands our leads. It's not just answering questions—it's closing deals. The visibility it gives us into what our prospects are asking for is invaluable for product decisions."
From first message to enrollment
Prospect reaches out via WhatsApp
From any page on Coderhouse's website, visitors can click the WhatsApp bubble to start a conversation.
AI understands their needs
Through natural conversation, the assistant identifies goals, experience level, and constraints (budget, time, location).
Personalized recommendations
Based on the conversation, the assistant recommends specific courses or career paths with clear explanations of why.
Handles objections & questions
Payment options, course content, career outcomes—the assistant has answers trained from Coderhouse's knowledge base.
Provides enrollment link
When ready, the prospect receives a direct link to enroll with the correct country-specific pricing.
Knowledge & Capabilities
Ready to transform your sales channel?
Let's discuss how StudioChat can turn your support channel into a sales machine.
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